ZED Jewelry

https://zedjewelry.com

Total Revenue

$16,068.00

Total Orders

103

Average Order Value

$156.00

Benchmark: ($100 - $120)

Total Sessions

57k

Conversion Rate

2.4%

Benchmark: (1.5% - 2.5%)

Returning Customer Rate

40%

Benchmark: (20% - 30%)

Action Plan: Overview

Customer Loyalty Leads Industry, Key Growth Opportunities Identified

Your store’s overall performance exceeds the industry average: return customer rate 39.1% (+9.1%), conversion rate 2.47% (at upper benchmark). Multi-dimensional analysis identified 12 high-impact opportunities across Traffic, Conversion, Experience, and Retention.

Top priorities:

•Reallocate ad budget (increase Shopping ROAS 4.8 / reduce Display 3.2)

•Improve Paid Social conversion (1.89% → 2.5%, +180 orders/month est.)

•Expand high-conversion Email channel (4.34% CR, only 3.9% traffic share)

Addressing top PGI items can deliver +$50K monthly revenue growth.

Performance Gap Index

Optimize Google Ads Shopping Campaign Budget

Difficulty: Low

Shopping campaign ROAS reached 4.5, outperforming search ads at 4.2. It is recommended to increase the Shopping campaign budget by 30% and reduce the budget for underperforming Display campaigns by 20%, which is expected to increase the overall ROAS to 5.2.

Estimated monthly revenue increase of $12K (+6%), with ROAS increasing from 4 to 5.2

Improve Paid Social Channel Conversion Rate

Difficulty: Medium

The conversion rate of Paid Social is only 1.89%, which is significantly lower than Paid Search (2.68%) and Email (4.34%). It is recommended to optimize ad creatives, accurately target high-intent audiences, and A/B test different landing pages.

Increase conversion rate from 1.89% to 2.5% (+32%), expected to add 180 monthly orders

Reduce Summer Campaign Advertising Costs

Difficulty: Low

Summer Campaign’s average CPC is $1.66, higher than Brand Search’s $0.84. High costs constrain budget; optimize keyword Quality Scores and adjust bidding strategy.

Reduce CPC by 20% ($1.33), saving $970 in monthly ad spend

🎯

Growth Impact Forecast (GIF)

Target Conversion Rate

4.2%

Current 2.47%

Target Monthly Revenue

$254K

Current $127K

Total Page Views

847k

Current 680k

Performance Gap Index

Traffic

12,957

Sessions

Traffic Quality Score

Benchmark: 48+10%

Average Conversion Rate

3.5%

Benchmark: 3%+16.7%

Advertising ROAS

3.8

Benchmark: 4.0-5%

Traffic Sources

Session distribution across different traffic channels

Paid vs Organic Traffic Trend

Daily comparison of paid and organic traffic performance

Top Marketing Channels

Detailed performance data for each marketing channel

Source / Medium	Sessions	New Users	Engagement Rate	Bounce Rate	Conversion Rate	Transactions	Total Revenue
google / organic	4,536	1,814	62.22%↑	37.8%	1.59%↓	72	$12,688.51
google / cpc	2,850	1,141	62.04%↑	38.0%	2.35%↑	67	$11,712.53
facebook / cpc	1,632	654	61.91%↑	38.1%	4.35%↑	71	$10,373.4
instagram / cpc	701	280	62.32%↑	37.7%	4.42%↑	31	$5,177.83
direct / none	2,333	934	62.64%↑	37.4%	1.84%↓	43	$6,143.63
email / email	518	208	61.98%↑	38.0%	2.51%↑	13	$2,000.24

Paid Channels ROAS Trend

Tracks return on ad spend performance over time.

Your Brand

Benchmark

Campaign Performance

Identify high-performing and underperforming campaigns

Channel	Clicks	Conversions	Conv. Rate	ROAS
Brand Impressions	2,258	93	4.12%↑	3.3
Summer Campaign	1,876	46	2.45%↓	2.3
New Arrivals	2,842	97	3.41%↑	1.8
Black Friday	2,354	23	0.98%↓	2.0